![What is the “real value” that will be created if Uber’s acquisition of Expedia is realized? Considering the possibility of becoming the “ultimate travel app” through data integration[Gaiden]](https://i2.wp.com/www.travelvoice.jp/wp-content/uploads/2021/09/ed6f6679-a9c3-4218-8176-6ecd906153fd.jpg?ssl=1 "What is the “real value” that will be created if Uber’s acquisition of Expedia is realized? Considering the possibility of becoming the “ultimate travel app” through data integration[Gaiden]")
Aaron Gowell, co-founder and CEO of SilverRail, wrote an article for Focuswire, a US tourism industry news outlet, about Uber’s acquisition of Expedia. He develops his own theories about the value created by mergers.
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