G7 Tourism Ministers Meeting to be held for the first time in Florence, Italy, with the Japan Tourism Agency Director in attendance to discuss the role of tourism and the introduction of AI

The G7 Tourism Ministers' Meeting will be held for the first time in Florence, Italy from November 13th to 15th, 2024. From Japan, Naoya Hakawa, Director-General of the Japan Tourism…

Continue ReadingG7 Tourism Ministers Meeting to be held for the first time in Florence, Italy, with the Japan Tourism Agency Director in attendance to discuss the role of tourism and the introduction of AI

The number of overnight stays by visitors to Japan is increasing in urban areas, with a 20% increase in rural areas, a 50% increase in the three major metropolitan areas, and a large increase in Tokyo – Japan Tourism Agency (second preliminary report, August 2024)

The total number of overnight guests in August 2024 was 64.98 million, an increase of 1% compared to the same month last year and 2.8% compared to the same month…

Continue ReadingThe number of overnight stays by visitors to Japan is increasing in urban areas, with a 20% increase in rural areas, a 50% increase in the three major metropolitan areas, and a large increase in Tokyo – Japan Tourism Agency (second preliminary report, August 2024)

The number of domestic guests will increase by 10% in September 2024 compared to 2019, driven by foreigners with a 44% increase, and room occupancy rate is 62% – Japan Tourism Agency (1st preliminary report)

The total number of overnight guests in September 2024 was 54.07 million, an increase of 3.6% compared to the same month last year and an increase of 10.9% compared to…

Continue ReadingThe number of domestic guests will increase by 10% in September 2024 compared to 2019, driven by foreigners with a 44% increase, and room occupancy rate is 62% – Japan Tourism Agency (1st preliminary report)

The Japan Tourism Agency promotes “Ikutabi” to the expanding population and introduces five case studies as part of the “Second Hometown Creation” project

As part of the "Second Hometown Creation Project" launched in October 2021, the Japan Tourism Agency is promoting the efforts of each region as "Ikutabi" to general consumers. We introduced…

Continue ReadingThe Japan Tourism Agency promotes “Ikutabi” to the expanding population and introduces five case studies as part of the “Second Hometown Creation” project

We asked about the impact and future of regional “Tourism DX” and “Tourism DMP” in an era where tourism strategies are formulated using data.

Report on a symposium on the theme of regional "Tourism DX". Experts discussed the understanding and education required for regional collaboration through the use of data, including DMP, and the…

Continue ReadingWe asked about the impact and future of regional “Tourism DX” and “Tourism DMP” in an era where tourism strategies are formulated using data.

“Tourism Resilience Summit” held in Sendai, ministerial level meetings from countries around the world, and symposiums on the themes of crisis preparedness and business continuity.

From November 9th to 11th, 2024, the ``Tourism Resilience Summit'' will be held in Sendai City, Miyagi Prefecture, with the participation of countries and international organizations from the Asia-Pacific region.…

Continue Reading“Tourism Resilience Summit” held in Sendai, ministerial level meetings from countries around the world, and symposiums on the themes of crisis preparedness and business continuity.

Japan Tourism Agency adds “Hakuba Village Tourism Bureau” to pioneering DMOs, providing strategic accompaniment support with the aim of becoming a global DMO

The Japan Tourism Agency has selected the Hakuba Village Tourism Bureau, whose management area is Hakuba Village, Nagasaki Prefecture, as a ``pioneering DMO'' that is a candidate for a world-class…

Continue ReadingJapan Tourism Agency adds “Hakuba Village Tourism Bureau” to pioneering DMOs, providing strategic accompaniment support with the aim of becoming a global DMO

Japan Tourism Agency adds model tourist destinations to attract high-value-added tourists, providing intensive support to Yamagata, Sado/Niigata, and the foot of Mt. Fuji

The Japan Tourism Agency has added three areas, the Yamagata area, the Sado/Niigata area, and the Mt. Fuji foothills area, as model tourist destinations where comprehensive measures will be concentrated…

Continue ReadingJapan Tourism Agency adds model tourist destinations to attract high-value-added tourists, providing intensive support to Yamagata, Sado/Niigata, and the foot of Mt. Fuji