JR West and Yahoo! JAPAN’s “Digital Omikuji” – Behind the Scenes of the Successful Advertising Campaign (PR)

JR West and Yahoo! JAPAN’s “Digital Omikuji” – Behind the Scenes of the Successful Advertising Campaign (PR)

(PR) With the opening of the Hokuriku Shinkansen between Kanazawa and Tsuruga, JR West implemented a digital fortune-telling lottery called "Fukui Kuji" on the Yahoo! JAPAN homepage. We asked them…

Continue ReadingJR West and Yahoo! JAPAN’s “Digital Omikuji” – Behind the Scenes of the Successful Advertising Campaign (PR)
JR West launches tourism-oriented MaaS for Chinese visitors to Japan, AI suggests travel plans tailored to their preferences, and also offers sightseeing passes and coupons

JR West launches tourism-oriented MaaS for Chinese visitors to Japan, AI suggests travel plans tailored to their preferences, and also offers sightseeing passes and coupons

JR West has begun testing a tourism-oriented MaaS called "Tabiwa," which targets Chinese tourists visiting Japan. The AI ​​function suggests travel plans that reflect the hobbies and tastes of the…

Continue ReadingJR West launches tourism-oriented MaaS for Chinese visitors to Japan, AI suggests travel plans tailored to their preferences, and also offers sightseeing passes and coupons
Travel reservation service Klook launches service for tourists to Japan that allows them to board Shinkansen trains using QR codes

Travel reservation service Klook launches service for tourists to Japan that allows them to board Shinkansen trains using QR codes

Klook, a travel reservation service, has started offering a QR ticket service that allows you to board the Tokaido, Sanyo, and Kyushu Shinkansen directly. Simply hold the QR code over…

Continue ReadingTravel reservation service Klook launches service for tourists to Japan that allows them to board Shinkansen trains using QR codes