Survey on the intentions of visitors to Japan 2024 reveals that 30% of people experienced overtourism during their visit to Japan, and there is a gap between sustainability awareness and action

Survey on the intentions of visitors to Japan 2024 reveals that 30% of people experienced overtourism during their visit to Japan, and there is a gap between sustainability awareness and action



The “DBJ/JTBF Asia/Europe/U.S./Australia Intention Survey of Foreign Travelers Visiting Japan 2024 Edition” report was published by the Japan Transport Corporation in collaboration with the Development Bank of Japan. We investigated the awareness of contributing to the maintenance and survival of Japan’s tourist destinations and the recognition rate of the Osaka/Kansai Expo.



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