![[New Year’s Thoughts]Mr. Yoshihiro Inoue, Chairman of the National Ryokan Hotel Life Hygiene Association – Local revitalization centered on inns and hot spring culture recognized as a UNESCO Intangible Cultural Heritage](https://i3.wp.com/www.travelvoice.jp/wp-content/uploads/2024/12/5a7f9538-b75a-45d6-bd15-86b6567622ba.jpg?ssl=1 "[New Year’s Thoughts]Mr. Yoshihiro Inoue, Chairman of the National Ryokan Hotel Life Hygiene Association – Local revitalization centered on inns and hot spring culture recognized as a UNESCO Intangible Cultural Heritage")
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Mr. Inoue emphasized that in order to realize regional revitalization centered on inns, the Zentra Travel Association must play a central role. The company is enthusiastic about working to solve issues such as improving productivity and profitability, labor shortage issues, and responding to natural disasters.
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