![[New Year’s Thoughts]Mr. Atsumi Gamo, Chairman of the Japan National Tourism Organization – 2025 is the final year of the Basic Plan for Promoting a Tourism Nation, and we will actively work to attract tourists to regional areas.](https://i1.wp.com/www.travelvoice.jp/wp-content/uploads/2023/12/2ba46147-4cc0-40f7-b8e9-0e3e219de1ee.jpg?w=1920&resize=1920,1920&ssl=1 "[New Year’s Thoughts]Mr. Atsumi Gamo, Chairman of the Japan National Tourism Organization – 2025 is the final year of the Basic Plan for Promoting a Tourism Nation, and we will actively work to attract tourists to regional areas.")
Mr. Gamo stated that both the number of visitors to Japan and their spending were strong in 2024, but he also noted that the number of overnight stays by inbound tourists in rural areas has not yet reached the target. In 2025, the company announced a policy of actively attracting visitors from regional areas by providing attractive experiences and using the Osaka/Kansai Expo as an opportunity.
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