![[New Year’s Thoughts]Mitsue Varley, Director of the Hawaii Tourism Bureau’s Japan Bureau – Focusing on promoting regenerative tourism and rebuilding the appeal of neighboring islands](https://i1.wp.com/www.travelvoice.jp/wp-content/uploads/2024/12/82bf8b0f-1ba4-4ee1-a5b2-895a134f26de.jpg?w=1920&resize=1920,1382&ssl=1 "[New Year’s Thoughts]Mitsue Varley, Director of the Hawaii Tourism Bureau’s Japan Bureau – Focusing on promoting regenerative tourism and rebuilding the appeal of neighboring islands")
Mr. Varley said that in 2025, he will focus on promoting regenerative tourism, attracting first-timers, and island branding, aiming for a steady recovery of the Japanese market while taking into account medium- to long-term strategies.
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