According to the “Survey on Young People’s Awareness of Trends”, more than half (56.7%) said it would take “3 months or less” for a trend to become obsolete. Social media accounted for two-thirds of the sources.
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More than half of young people (15 to 29 years old) are aware of trends, the period from emergence to decline is “within 3 months”, and SNS is the main source of information – research by Ponta Research
