JR Group’s 2026 large-scale campaign is preparing special experiences with the themes of “Yamaguchi Prefecture” and “Manpuku Journey,” with Kasumi Ishikawa as the special ambassador.

JR Group’s 2026 large-scale campaign is preparing special experiences with the themes of “Yamaguchi Prefecture” and “Manpuku Journey,” with Kasumi Ishikawa as the special ambassador.



Yamaguchi Prefecture and JR Group will hold the “Yamaguchi Destination Campaign” in the fall of 2026. The catchphrase is “Manpuku’s journey, welcome to Fukuno-kuni, Yamaguchi.” The special ambassador is Kasumi Ishikawa.



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