“Generative AI” is being used increasingly in the travel field around the world, the most used is “support during reservations”, and 46% of industry leaders say it is “top priority for next year”

“Generative AI” is being used increasingly in the travel field around the world, the most used is “support during reservations”, and 46% of industry leaders say it is “top priority for next year”



Travel technology company Amadeus conducted a survey of industry leaders on the use of generative AI in the travel industry. 46% said generative AI is their top priority next year. In Asia Pacific, it is 61%.



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