Generation Z travel trends: Japanese people place emphasis on hot springs, saunas, and value for money; solo trips and short domestic trips are also popular.

Generation Z travel trends: Japanese people place emphasis on hot springs, saunas, and value for money; solo trips and short domestic trips are also popular.

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Booking.com conducts research on the latest trends among Gen Z travelers. Accommodations place emphasis on spas, hot springs, and saunas. Solo trips and short domestic trips are also popular.

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