JR Kyushu launches new series in NFT project, 4 products with unreleased content such as preparations for train viewing

JR Kyushu has started selling "JR Kyushu Travel Desk NFTs" as a new series in the "JR Kyushu NFT" project. They are selling video NFTs that contain rare scenes from…

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Global tourist numbers to reach 790 million by July 2024, 96% up from 2019; Saudi Arabia sees astounding growth in tourism revenue

UN Tourism revealed that the number of tourists worldwide is expected to reach approximately 790 million by July 2024, a recovery of 96% compared to 2019. Regarding tourism revenues, 47…

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Japan Bus Association formulates “Bus Revival Vision,” creates new tourism demand, shifts to next-generation bus transportation, etc.

The Japan Bus Association has drawn up a "10-Year Vision for Bus Revival" that outlines the industry's approach for the next 10 years. It includes creating new demand, maintaining and…

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Japan Bus Association creates basic policy on customer harassment, clearly indicating industry-wide commitment to tackle the issue

The Japan Bus Association has put together a basic policy on customer harassment in the bus industry. In order to ensure the safety of employees and respect their human rights,…

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JR West and Yahoo! JAPAN’s “Digital Omikuji” – Behind the Scenes of the Successful Advertising Campaign (PR)

(PR) With the opening of the Hokuriku Shinkansen between Kanazawa and Tsuruga, JR West implemented a digital fortune-telling lottery called "Fukui Kuji" on the Yahoo! JAPAN homepage. We asked them…

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Tourism Australia: Japanese traveller numbers recovering steadily, expected to reach 2019 levels by 2024; largest-ever business meeting to be held in Nagano

The Australian Government Tourism Board held its largest-ever business meeting in Nagano Prefecture. It led the way in the recovery of the overseas travel market. It also has a wide…

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Japan Tourism Agency proposes new concept, “Ikutabi,” for “Creating a Second Hometown” project, also launches information dissemination website

As part of the "Creating a Second Hometown Project," the Japan Tourism Agency has begun promoting a new concept called "Ikutabi," which is based on the idea that "Every time…

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The community of castle fans on the app expands, with 12 new castles distributing “resident cards,” including Matsuyama Castle and Odawara Castle

Bucket, which is developing the "Digital Castle Town Project" for regional revitalization, is distributing castle town citizen cards for 12 new castles on its SNS app "Digital Castle Town" for…

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Yamanashi Prefecture’s “Mount Fuji Mountain Railway Plan” – Construction of a new next-generation tramway is estimated to have an economic effect of 1.56 trillion yen and employment effect of 120,000 people over 40 years of operation

Yamanashi Prefecture has announced the results of a survey aimed at commercializing the Mount Fuji mountain railway project. It is estimated that the economic impact of the railway and surrounding…

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Alaska Airlines completes acquisition of Hawaiian Airlines, cross-selling of tickets to begin soon

Alaska Airlines announces it has completed its acquisition of Hawaiian Airlines and will operate as a single airline with an integrated passenger service system after receiving a separate operating certificate…

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