JR East plans to evolve Suica into a “lifestyle device”, with plans for “Local Suica” and ticket gate passage without touching, improving convenience for visitors to Japan

JR East plans to evolve Suica into a “lifestyle device”, with plans for “Local Suica” and ticket gate passage without touching, improving convenience for visitors to Japan

JR East will gradually upgrade the functionality of Suica over the next 10 years. It has become a "lifestyle device" that can be used not only for transportation and payments,…

Continue ReadingJR East plans to evolve Suica into a “lifestyle device”, with plans for “Local Suica” and ticket gate passage without touching, improving convenience for visitors to Japan
We heard about New York City’s tourism strategy, from efforts to make the most of events, to measures to prevent overtourism.

We heard about New York City’s tourism strategy, from efforts to make the most of events, to measures to prevent overtourism.

From 2025 to 2026, a series of historic anniversaries and sporting events will be held in New York City. We asked the leader of the Tourism and Convention Bureau, which…

Continue ReadingWe heard about New York City’s tourism strategy, from efforts to make the most of events, to measures to prevent overtourism.
Japan becomes the 18th partner country in the U.S. Immigration Procedures Expedited Program, which significantly shortens airport procedures by applying.

Japan becomes the 18th partner country in the U.S. Immigration Procedures Expedited Program, which significantly shortens airport procedures by applying.

Japan has become an official partner country of the Global Entry Program administered by the U.S. Customs and Border Protection (CBP). Passengers who have completed preliminary screening and are deemed…

Continue ReadingJapan becomes the 18th partner country in the U.S. Immigration Procedures Expedited Program, which significantly shortens airport procedures by applying.
Climbing map app “YAMAP” visualizes routes that other users have walked in the past, and allows experienced users to understand minor routes

Climbing map app “YAMAP” visualizes routes that other users have walked in the past, and allows experienced users to understand minor routes

Yamap, which operates the mountain climbing map GPS app ``YAMAP'', has started offering ``Minna no Kiseki'', a function that visualizes users' past trajectory data on a map. Also useful for…

Continue ReadingClimbing map app “YAMAP” visualizes routes that other users have walked in the past, and allows experienced users to understand minor routes
JAL quantitatively measures travel trends of travelers within Hokkaido, understands visiting areas of each airport, uses Docomo data

JAL quantitatively measures travel trends of travelers within Hokkaido, understands visiting areas of each airport, uses Docomo data

JAL, JAL Card, and NTT Docomo will use data held by JAL and Docomo to statistically analyze visit trends from each airport to each area in eastern Hokkaido through a…

Continue ReadingJAL quantitatively measures travel trends of travelers within Hokkaido, understands visiting areas of each airport, uses Docomo data
Professional basketball team “Sanen Neo Phoenix” introduces a digital sightseeing map to its support site, promoting excursions before and after watching games and building a community

Professional basketball team “Sanen Neo Phoenix” introduces a digital sightseeing map to its support site, promoting excursions before and after watching games and building a community

The professional basketball league B.LEAGUE ``San-en Neo Phoenix'' has introduced ``Spo Chizu by NAVITIME'' to the local economy revitalization project ``San-en Neo Phoenix BOOST SHOP'' site in collaboration with NAVITIME…

Continue ReadingProfessional basketball team “Sanen Neo Phoenix” introduces a digital sightseeing map to its support site, promoting excursions before and after watching games and building a community
Beltra enters hometown tax donation service, lineup of carefully selected travel-related return gifts, and also develops original products

Beltra enters hometown tax donation service, lineup of carefully selected travel-related return gifts, and also develops original products

Beltra, an experience reservation site, has started ``Veltra Hometown Tax''. We aim to differentiate ourselves by focusing on travel-related return gifts from all over Japan and revitalize the local economy.…

Continue ReadingBeltra enters hometown tax donation service, lineup of carefully selected travel-related return gifts, and also develops original products
Get Your Guide, the world’s leading tabinaka reservation service, will hold an event for tourism operators on the top visit to Japan, and we asked them about their aims and the degree of attention to Japan.

Get Your Guide, the world’s leading tabinaka reservation service, will hold an event for tourism operators on the top visit to Japan, and we asked them about their aims and the degree of attention to Japan.

Tabinaka experience reservation platform ``GetYourGuide'' is focusing on expanding its business in the Japanese market. We asked the two co-founders, who came to Japan in October for supplier events held…

Continue ReadingGet Your Guide, the world’s leading tabinaka reservation service, will hold an event for tourism operators on the top visit to Japan, and we asked them about their aims and the degree of attention to Japan.
Black Friday 2024, order amount and expenditure for online purchases increase, whether it is implemented or not will affect business sales

Black Friday 2024, order amount and expenditure for online purchases increase, whether it is implemented or not will affect business sales

Criteo has revealed the results of its analysis of online shopping on Black Friday (November 29, 2024) in Japan. Average order value increased by 12% year over year, and consumer…

Continue ReadingBlack Friday 2024, order amount and expenditure for online purchases increase, whether it is implemented or not will affect business sales
Tokyo enters the top three for the first time in the 2024 World Tourist Cities Ranking, rated for “affordable prices” and “excellent infrastructure,” with Paris taking the top spot for the fourth consecutive year – Euromonitor survey

Tokyo enters the top three for the first time in the 2024 World Tourist Cities Ranking, rated for “affordable prices” and “excellent infrastructure,” with Paris taking the top spot for the fourth consecutive year – Euromonitor survey

Euromonitor releases the 2024 Top 100 Cities Destination Index report. Tokyo quickly rose from 20th place in 2022 to 4th place in 2023, and in 2024 it ranked 3rd, breaking…

Continue ReadingTokyo enters the top three for the first time in the 2024 World Tourist Cities Ranking, rated for “affordable prices” and “excellent infrastructure,” with Paris taking the top spot for the fourth consecutive year – Euromonitor survey
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