JR West and Yahoo! JAPAN’s “Digital Omikuji” – Behind the Scenes of the Successful Advertising Campaign (PR)

JR West and Yahoo! JAPAN’s “Digital Omikuji” – Behind the Scenes of the Successful Advertising Campaign (PR)

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(PR) With the opening of the Hokuriku Shinkansen between Kanazawa and Tsuruga, JR West implemented a digital fortune-telling lottery called “Fukui Kuji” on the Yahoo! JAPAN homepage. We asked them why they chose this advertisement for such a major project, what the results were, and the secret to their success.

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