JTB Representative Director and President Executive Officer Eijiro Yamakita announced his New Year’s thoughts as we approach 2025.

Mr. Yamakita believes that global exchange will continue to grow in 2025, based on the outlook for the world economy, and the JTB Group will continue to pursue the theme of “Creating the present from the future,” and will continue to support customers through the creation of exchange. He expressed his enthusiasm for co-creating with diverse stakeholders and evolving business models in order to improve perceived value and contribute to the sustainable development of the region.

2025 is a milestone year as the JTB Timetable, which was first published as the “Train Timetable,” will celebrate its 100th anniversary, and the Osaka/Kansai Expo will also open in April. At the Expo, traveling from Osaka to all over Japan will also be an opportunity for visitors to disperse to other regions, and as Gulliver we will work to uncover and improve regional tourism resources, increase travel spending to address the overtourism issue in some regions, and The plan is to attract tourists to local areas and accelerate the development of sustainable communities.

The announced contents are as follows. Published in its original form.

2025 New Year’s Thoughts – With the knowledge and experience cultivated over the course of our journey, we will create a new future ahead of our intersection. ” to

As we welcome the new year, I would like to offer my best wishes for the new year.

Last year, I am sure that many people were moved by the excitement brought by sports, such as the Olympic and Paralympic Games held in Paris, where Japan’s national team was in a rush for medals, and Otani’s success in the US Major League Baseball. Masu. Travel to Japan reached a record high in the number of foreign visitors to Japan, and major tourist destinations in Japan were crowded with tourists from both Japan and abroad, making it a year in which we once again experienced a new world of exchange. From a sustainability perspective, we are a third-party international certification body accredited by the Global Sustainable Tourism Council (GSTC), which develops and manages international standards for sustainable travel and tourism. We have obtained GSTC tour operator certification for domestic tours from Bureau Veritas (head office: France). This certification is the result of an objective evaluation of our current efforts, and we consider this certification to be extremely valuable.

Now, according to the IMF World Economic Outlook, the global GDP growth rate is expected to pick up from last year, so we believe that global exchanges will continue to grow this year as well. This year as well, we will continue to maintain the theme of “Creating the present from the future,” and we will continue to promote co-creation and business with diverse stakeholders in order to contribute to increasing the perceived value of our customers and the sustainable development of the region through the creation of interactions. We will continue to evolve the model. This year marks the 100th anniversary of the JTB Timetable, which was first published as the “Train Timetable,” and the “Osaka-Kansai Expo” will finally open in April. The exchange population is expected to expand as many people from Japan and abroad come to visit for various purposes such as tourism, education, culture, sports, academics, and business. It also provides an opportunity for regional dispersion. We will work to discover and improve regional tourism resources, increase travel spending to address the issue of overtourism in some regions, attract tourists to regional regions, and accelerate the creation of sustainable regions. Global passenger numbers are expected to reach 9.5 billion, an increase of 10% year-on-year. The global flow of people is expected to increase significantly, and through corporate events and international conferences, we will continue to work closely with customers around the world in their problem-solving processes and contribute to improving customer engagement. In addition, as MLB’s international popularity continues to grow, as an official partner of the MLB World Tour, we aim to provide fans in countries other than the United States with a hospitality package for the World Tour, including the Tokyo Series. We will provide it to fans all over the world.

JTB’s business domain is “creating exchange”. By leveraging the power of people on a digital platform, co-creating value for communities and organizations, and creating flows of people, information, and logistics, we are making encounters and empathy between people, people and regions, and people and organizations sustainable. By continuing to create products, we will continue to improve the perceived value of our customers. We will strengthen our human capital based on compliance and DEIB so that our employees, who will be responsible for this, can fully demonstrate their abilities.

“A new future lies ahead of the intersection. ” Since its founding in 1912, JTB has created moments that move the heart through travel. We would like to conclude our New Year’s greetings by promising to continue our efforts toward the development of a sustainable society through the “creation of exchange” that only we can do, using the knowledge and experience we have cultivated over our journeys.

JTB Co., Ltd.

Representative Director, President and Executive Officer Eijiro Yamakita