Year-end and New Year consumption trends in 13 countries around the world 2024, Japanese people have a strong desire to spend to “reward themselves”, and Generation Z is active in “travel” – Amex survey

Year-end and New Year consumption trends in 13 countries around the world 2024, Japanese people have a strong desire to spend to “reward themselves”, and Generation Z is active in “travel” – Amex survey



Amex conducted a global opinion survey in 13 countries and regions around the world, including Japan, regarding consumption trends during the winter holiday season. It is clear that Japanese people have a strong desire for rewards and domestic travel.



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